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9,957 Kz

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One Click: Jeff Bezos and the Rise of Amazon.com

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Product ID: 50997952
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richard l. brandt
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About the item

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From the Back Cover ------------------- Why has been so successful? How did it reinvent an entire industry? What will it do next? 's business model is deceptively simple: make online shopping so easy that customers won't think twice. As that button on every page says: 'Buy now with one click'. is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt's One Click uncovers the secret behind the company's triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos's unique character and ruthless business sense have driven relentlessly forward. Through interviews with employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take from here. 'Richard Brandt compellingly profiles one of the great internet executives of the era'Stephen Leeb, author of The Oil Factor and Red Alert About the Author ---------------- Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.
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